Little Seoul was created to bring the elevated charm and thoughtful design of Korean casual wear to the States. As a Korean-American mom, I often found it hard to find the soft and thoughtfully made pieces I loved for my little ones — so I set out to share them with you.

We carefully curate every item from brands in Korea that prioritize craftsmanship and comfort, using mostly natural, sustainable fabrics — and steering clear of synthetic materials like polyester. Our packaging is eco-conscious too, because we believe small choices can make a big impact.

Each piece is made to feel good, look good, and last — for days spent twirling, tumbling, and dreaming.

Thanks for being here 🤍

Regina Kim

Little Seoul | founder